SWOT Matrix

The SWOT Matrix or SWOT analysis worksheet will help you perform a SWOT analysis on any business. Including a SWOT matrix in your business plan will improve the credibility of your business plan. You can use SWOT Matrix analysis as a personal check list to help you identify your business':

• issues,
• problems and
• impacts outside factors have on your business.

SWOT analysis using SWOT matrix is like a scan of your business to get you thinking more about the overall picture of your business.

The SWOT Matrix

You can use the SWOT matrix below as a SWOT worksheet for your business SWOT analysis.

Strengths	Weaknesses
Opportunities	Threats