Make big profits on eBay with no upfront investment!

Make thousands of dollars per week–with little or no financial risk–selling other people’s stuff on eBay. How to Start and Run an eBay Consignment Business explains how to locate and work with consignors and successfully deal in the goods they want to sell, including:

• collectibles,
• retail store closeouts,
• estate items,
• corporate merchandise,
• and much more.

Find out how to get started selling on consignment, decide what kinds of items will be the most profitable, and set up your business. You’ll get sample contracts, forms, and flyers, as well as tips on creating a web site, marketing your business, and automating day-to-day tasks. Whether you want to supplement your income or become a registered eBay Trading Assistant, you’ll find everything you need in this helpful, step-by-step guide.

• Determine what will sell well on eBay
• Find the best consignment customers
• Decide how much to charge for your services
• Create compelling listings
• Run successful auctions
• Set up an eBay store for fixed-price selling
• Open your own consignment storefront or a franchise
• Reduce your eBay fees
• Build your credibility and offer superior customer service

The Real American Dream, Creating Independence & Running a One-Person Business

Media Weavers is committed to bringing ideas to market that embody the spirit, lives, and landscapes of the Pacific Northwest. The Real American Dream is a book that speaks to the heart of the individual business person anywhere with the energy and can-do attitude we associate with the Pacific Northwest.

For an entrepreneur, understanding oneself, values, attitudes, and needs will bring success and a satisfying business life. Sally Petersen’s book coaches the reader through the process of becoming that entrepreneur while evaluating the business and the self. Three primary topics in the book include the following:

• who you are, especially your attitudes;

• what you know, especially foundation skills;

• what to consider, decide, and do to set up and run a one-person business.

This book has been likened to taking a workshop as you read and do the practical exercises. The author has worked as a sole proprietor, in government, a Fortune 500 high tech firm, and in the nonprofit sector. Her expertise about running a one-person business makes this book invaluable for anyone contemplating running their own business in the current ever-changing business climate.

Sally Petersen is a well-known journalist, business woman, and coach in the Pacific Northwest. Her workshops are well-attended and have been given high marks for their excellence and information provided. With the release of this book, Ms. Petersen’s philosophy of creating independence, controlling one’s work life, and developing financial independence is now available for anyone thinking of starting their own business or who has started a business and wishes to make a success of it. This book is a superb addition to the Media Weaver’s publishing list.

From the Author

For years, people came to sit in my office to talk about starting their own businesses:

• —sales people,
• writers,
• graphic designers,
• consultants of all kinds—you name it.

They had skills, but didn’’t know how to construct a business that would meet their personal goals and make money.These would-be solo business people were encouraged by my practicality, by the simplicity and straightforward approach I brought to my business. They liked the down-to-earth, no-nonsense discussion of what you need to do to run a business, what it’s really like.

So I wrote this book for them and for people like them. For people who don’t want a 500-page volume of unnecessarily complicated verbiage. For people who can think for themselves, figure out how they want to work, but who value coaching from someone who’s been there before them. I wrote it for people who want guidance, not a blueprint.

Strictly “how-to” business books usually short-change the personal-fit aspect of being successful in a solo business, I believe. Because of this, readers’ journeys through The Real American Dream begin with an exploration of their attitudes, characteristics, values, and areas of interest. This helps them make an informed decision about working solo and whether it is right for them. If they conclude it is, then Dream guides them through decision-making so they can make better choices as they construct a business around their own characteristics, skills, and ways of looking at life.

Web Business Success: The Entrepreneur’s Guide to Web Sites That Work

Web Business Success: The Entrepreneur’s Guide to Web Sites That Work aims to demystify the often-confusing world of e-commerce. Whether you plan to hire a consultant or create a business Web site yourself, Web Business Success gives you the information you need to avoid wasting a whole lot of time and money getting your business online. Authors James Byrd and Susan Daffron share practical tips and strategies to help business owners make good choices when they put a Web site online.

Web Business Success is for: – People planning on starting an online business – Business owners trying to extend their business with an online presence – Anyone who is completely mystified by the hype and confusion surrounding ecommerce

If you’ve thought about starting an online business or augmenting your existing business with an online presence, you’ve probably been assaulted by hype. Web Business Success: The Entrepreneur’s Guide to Web Sites That Work cuts through the clutter with the proven strategies and techniques you need to know to earn a decent income online. It’s like having your own ecommerce consultant right by your side, explaining things in straightforward terms, without a lot of “geek speak.”

The authors have been creating Web sites professionally since 1997 and understand that dealing with Web site designers can be a challenge; many business owners have had bad experiences. Web Business Success contains practical information on how to get a business online and save time and money in the process. The book is based on the authors’ real-world experience developing Web sites and is filled with the same common-sense advice they have been giving their own clients for years.

From the Publisher

Web Business Success: The Entrepreneur’s Guide to Web Sites That Work gives business owners the tips, techniques, and information they need to get an effective Web site online. When it comes to ecommerce, knowledge is your best defense. If you understand the basics of how a Web site works, the developers, designers, and financial institutions you’re dealing with in the process can’t talk you into buying technology or services that you don’t need or won’t do the job.

In Web Business Success the authors explain: how to decide when it is better to take the “do it yourself” approach and when it’s time to outsource; how to screen Web developers; how to plan a sales-generating Web site before spending money on design or development; the ins and outs of online payment; and how to market the site and keep visitors coming back. Authors Susan Daffron and James Byrd wrote “Web Business Success” after years of working with clients who had negative experiences with prior Web developers. After re-developing many sites, the authors realized that their clients had made these costly mistakes earlier simply because of lack of information.

Susan Daffron has been a writer and graphic designer since 1989. She taught herself HTML and hand-coded her first Web site around 1996. Susan is the author of more than 70 articles that have appeared in national magazines, 250 newspaper articles, online software training, software books, a cookbook, and book chapters.

James Byrd has been a programmer since 1985. Along with his work for his own company, he also was a Senior Internet Developer and then Internet Development Manager for a $100 million ecommerce Web site (and several back-end systems) at women’s clothing retailer Coldwater Creek. During his tenure he managed a team of programmers, developed customer loyalty and credit card programs, and helped keep Coldwater’s ecommerce site (spanning four server farms) up, running, and making sales for several years.

“Web Business Success” explains the basics of how a Web site works in easy-to-understand terms. It teaches readers how to communicate and negotiate when dealing with Web developers and designers so they do not get talked into buying technology or services that they do not need, or will not do the job. It also includes a complete index and a glossary of terms.

By implementing effective Web marketing strategies, you can quickly build a successful Web site and business. But how do you take on search engine optimization and search engine marketing to achieve the results you want? Web Marketing For Dummies, 2nd Edition shows you how! This guide helps you apply your marketing knowledge to the Web world, taking you on the path to online marketing success.

In this book you’ll find out how to use online tools to spread your marketing message; establish a strong Web presence; promote your site with e-mail marketing, search engine optimization, pay-per-click, and social networking tools; and measure your marketing success. You’ll also discover how to:

• Craft an online marketing plan, set site goals, and define your market
• Uncover what makes an effective online storefront and what your site must offer to encourage shoppers
• Use e-mail marketing effectively and spread the word via e-newsletters
• Safeguard copyrights, link legally, and use disclaimers, terms of use, and privacy policies
• Entice customers with video blogs, Webcasts and podcasts, or widgets and gadgets on your site
• Track site activity with Web analytics, interpret sales statistics, and determine where problems originate
• Take advantage of search engines where you can submit your site for free
• Encourage visitors to come back and find subscribers for your online newsletter

Utilizing the right online marketing strategies can dramatically boost the success of your Web site and build your business. Web Marketing For Dummies, 2nd Edition makes it easy!

From the Back Cover

Boost your bottom line with your $25 Google AdWords credit — see inside

The Internet has made it possible to spread your marketing message faster and further than ever. This book helps you translate your marketing skills to the online world. From creating a plan to understanding search engine optimization, marketing via e-mail, and making wise use of pay-per-click and banner advertising, here’s the path to online marketing success!

• Prepare your plan — set goals, define your market, know why people buy, and craft an online marketing plan
• Draw them in — learn what makes an effective online storefront and what your site must offer to encourage shoppers
• Direct mail, 21st Century style — use e-mail marketing effectively and spread the word via e-newsletters
• Improve search engine rankings — optimize your site and search terms with best practices and online tools
• Be a smart shopper — develop a pay-per-click and banner ad strategy that ensures you get your money’s worth
• Keep it legal — safeguard copyrights, link legally, and use disclaimers, terms of use, and privacy policies
• Tease ‘em with technology — entice customers with video, blogs, Webinars, podcasts, or widgets on your site
• Analyze — track site activity with Web analytics, interpret sales statistics, and determine where problems originate

Open the book and find:

• Search engines where you can submit your site for free
• Great ways to encourage visitors to come back
• A glossary of terms you should know
• Sites that help you research your market
• Secrets for attracting attention and keeping visitors interested
• Ten free ways to market your site
• Ways to gain subscribers for your online newsletter
• Tips for generating leads

Web Analytics: An Hour a Day is a great book written by an in-the-trenches practitioner. This step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts.

Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
From the Back Cover

Develop a Successful Web Analytics Strategy

A Step-by-Step Guide

Learn web analytics the right way with this unique, thoroughly modern guide to today’s web analytics challenges and opportunities. Written by an in-the-trenches practitioner, this book goes beyond concepts and definitions to challenge prevalent thinking about the field and provide a step-by-step guide to implementing a successful web analytics strategy.

Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

• Learn the pros and cons of data collection methodologies
• Find out how you can stop counting page views and still get a rich understanding of your customers
• Discover how to identify valuable metrics with the “three layers of so what” test
• Optimize your organizational structure and choose the right analytics tool
• Understand and apply advanced analytics concepts, including SEM/PPC analysis, the power of segmentation, conversion-rate best practices, and others
• Leverage quick-start solutions for blogs and e-commerce, support, and small business websites
• Learn the key ingredients of a great experimentation and testing platform
• Use competitive-intelligence analysis to glean insights and drive actions

You’ll also find:

• Ten steps to turbocharge your web analytics
• Seven steps for creating a data-driven culture in your organization
• Six ways to measure the success of a blog
• Three secrets behind making web analytics actionable
• Ten signs of a great web analyst

Valuable CD Included

The innovative CD includes more than three hours of insightful audio podcasts, a 45-minute video, PowerPoint presentations that mirror key topics in the book, and other useful analytics resources.

From the Back Cover

How to Start a Home-Based Landscaping Business is a great book for anyone wanting to start a landscaping business.

How to Start a Home-Based Landscaping Business Description

From the Back Cover

• Honing Your Photographic Skills
• Setting Pricing Policies
• Getting Paid
• Buying the Right Computer Equipment
• Taking Your Business Online
• Working out of Your Home

From the Back Cover

Picture Yourself a Success

If you have a talent for snapping great pictures, why not turn your hobby into a lucrative business? You can take portraits in a studio or on location, submit photos as a freelancer to newspapers and magazines, frame and display your favorite shots in a gallery, or record special events like weddings and sweet sixteen parties. No matter where your talents and interests lie, you can make a bundle from your work with this expert advice.

Learn how to:

• Set up a functional studio and build a portfolio
• Choose the right equipment for all types of photos-and find great deals on the cameras and accessories you need
• Find paying jobs and market yourself professionally
• Get great exposure for your work at art festivals, contests, galleries, local businesses and more
• Protect yourself from legal concerns such as copyright infringement and privacy issues

Whether you want to earn a little extra money with a part-time business or set yourself up as a full-time, professional photographer, all the information you need to succeed is inside.

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide