Book Description

“Hess and Goetz present a roadmap for how to avoid the things that can cause you to stumble and how to build a business the right way.” –JEFF ZEIGLER, CEO, TechTurn.com, Austin, TX “When I started my graphic design business, I knew I had enough talent to impress and keep my clients, but I struggled with the day to day running of the business. So, You Want To Start A Business? is the blueprint I needed to get organized and put all the right things in place.” –KORY BAILEY, Owner, Creative Counterpart Build the Successful Company You’ve Always Wanted to Own!

*Avoid the 8 disastrous operational mistakes that kill new businesses

*Walk step-by-step through the entire process of building a winning business

*Master 55 amazingly simple rules of business success

*For every entrepreneur and potential entrepreneur…no previous business experience necessary!

*Launch the winning business you’ve always wanted!or make more money in the business you’ve already started!

More than 5,000,000 new businesses are started each year!but 70% of them will fail.Now, two renowned experts on entrepreneurship identify the 8 “killer mistakes” that cause most business failures–and give you the knowledge, tools, and hands-on advice to avoid them, so you can build a business that thrives. Unlike other books on entrepreneurship, this book focuses on the crucial operational issues associated with consistent profitability.

You’ll learn how to:

• identify the right opportunities and customers;
• design winning products and services;
• set the right prices;
• overcome customer inertia;
• avoid common day-to-day management mistakes;
• find and keep good employees; and finally,
• smoothly manage growth.

Throughout, the authors draw on real life entrepreneurial experiences, case studies, and leading-edge research. There’s nothing theoretical here: This is fast-paced, 100% practical advice you can use to make your business dreams and goals come true–starting right now. What really makes a successful entrepreneur? What they do, how they act…and how to find your best path to business success Get the 3 “Ws” right from the start What will you sell, who will buy it–and why will they buy it?55 simple, indispensable rules for success What you must know about customers, competitors, and your employees The art and science of managing people, operations, and growth Create processes, set priorities, maximize quality, measure people–and improve every day

That sounds mighty boastful, but the author’s credentials are strong, the book loaded with business resources and the information is down-to-earth (Everything you need to start a successful business… except the money, But we’ll show you how to get that, too!”)

Author Rieva Lesonsky and the staff of Entrepreneur Magazine put together the book which starts with “Are you ready to be an entrepreneur?” and goes on to starting versus buying, choosing the name attracting investors, hiring employees, location, loans, image, leasing versus buying equipment, choosing a phone system, learning from failure – all the nitty-gritty stuff, plus some long-term thinking.

Lesonsky, Entrepreneur’s Vice President / Editorial Director, frequently speaks at small-business conferences and appears on TV and radio business programs. — Geneevieve Buck, Chicago Tribune
–This text refers to an out of print or unavailable edition of this title.

Book Description

YOUR ROAD MAP to BUSINESS SUCCESS

From the editors of Entrepreneur magazine, this bestselling business startup book has helped hundreds of thousands of readers start their own businesses. Revised, expanded and updated, the 4th edition will help you save time and money, minimize mistakes and maximize profits.

Our practical, easy-to-follow advice takes you step by step through the startup journey and guides you through the first three years of business ownership. You’ll find the comprehensive, in-depth information you need to bring your business to life, plus dozens of work sheets and checklists you can use to measure your progress along the way.

HERE’S MORE OF WHAT YOU’LL FIND INSIDE:

HOW TO get business ideas and pinpoint your target market

SECRETS OF successful marketing, from building a brand and promoting your business online to free and low-cost promotion ideas and effective selling techniques

HOW TO harness the power of the internet to simplify startup and increase your chances of business success

CREATIVE WAYS to finance startup and growth

HOW TO take advantage of the latest technology to set up an efficient business on a budget

PLUS: Contact information and websites for hundreds of resources, including startup assistance sources, government offices and small-business-friendly banks